Recent reports suggest that UK rapper Central Cee's brand Synaworld may soon be working with Nike to create a Tech Fleece The Swoosh brand is well known for collaborating with well-known musicians to produce limited edition apparel and footwear; prominent examples of this include Travis Scott's continuous projects and Drake's NOCTA line. However, if accurate, this reported collaboration with Central Cee may be the first time Nike and a UK-based artist have worked together in recent memory. Of course, there was the extremely rare 2009 edition of the Dizzee Rascal x Nike Air Max 90, but nothing like it has surfaced since.
The worldwide rapper has been spotted on social media posing for photos with fans while rocking a never-before-seen Nike Tech Fleece hoodie featuring the Synaworld logo.
According to people close to Nike, the partnership would include a Tech Fleece tracksuit—a piece of apparel that Central Cee is well-known for wearing on a daily basis. It's unknown at this time if Cench will work directly with the rapper or if the rapper's well-known Syna World brand would be involved. Here at Crepslocker, we'll be sure to provide you with updates on this evolving topic as they arise. Check back often for the most recent and exclusive news on luxury fashion, streetwear, and sneakers!
Off the back of Drake's successful Nocta Tech Fleece release last year, is Central Cee big enough to reach similar heights for the brand?