The Rise Of Corteiz: The Marketing Geniuses

The Rise Of Corteiz: The Marketing Geniuses

Corteiz Alcatraz TracksuitCorteiz Alcatraz Cargo

From their 99p Cargos Drop to their recent collaboration with Nike, Corteiz continues to surprise and captivate their audience with each new venture.

Over the past few years, Corteiz, the London based streetwear brand, has taken the fashion world by storm and cultivated a die-hard fanbase. 

Originally created in 2017, the brand was founded by the once-mysterious 26-year-old British-Nigerian university student Clint (otherwise known as Clint419) in his bedroom in West London. 

The brand has quickly become one of the hottest and most influential streetwear brands out there, offering a diverse selection of exclusive but affordable clothing items, including t-shirts, hoodies, and cargo pants.  

Its unique logo featuring Alcatraz Island and the tagline "Rules The World" has caught the attention of public figures such as Drake, Central Cee, Dave, Jorja Smith, and Stormzy, all of whom have been spotted wearing the brand.

 

THE GREAT BOLO EXCHANGE

In January last year, Corteiz organised the 'BOLO Exchange' in a car park in West London, where hundreds of followers swapped jackets from big corporate brands like North Face, Moncler, and Supreme for Corteiz's new puffer jacket, 'Bolo.' 

Within minutes of posting the location of the event on social media, hundreds of supports arrived for the chance to get their hands on puffer jacket. 

After the event, Clint revealed that the jackets obtained from the exchange, worth £16,000 (€18,200), were donated to St. Lawrence's Larder, a charitable organisation committed to providing meals for the homeless.

 

 

THE 99p CARGO PANTS

Several months later, the brand released the '99p Cargos Drop' which caused further chaos online. 

That's right, Corteiz sold their cargo pants, with a RRP price of £125 (€142), for just 99p. 

Over 2,000 people attended the event in Shepherd's Bush Green, but only a few were able to purchase the coveted cargo pants, leaving many disappointed. Despite the frenzy, the event was yet another successful marketing ploy for Corteiz. 

These cargo pants are available in both pants and shorts form on the Source Of Course website. Click here to grab your pair.

 

THE CORTEIZ x NIKE AIR MAX 95's

Corteiz and Nike teamed up to create a collaboration that set a significant impact in the world of fashion and sportswear. On this global collaboration 3 colourways were made. 'Dutty Green' , 'Pink Storm' and 'Aegean Storm'. You can find all 3 of these at a mind-blowing price here .This partnership combines Corteiz's cutting-edge design approach with Nike's renowned expertise in performance wear, resulting in a collection that seamlessly blends style and functionality. 

 

As shown on the image above, the 2 companies started off showcasing the Corteiz Logo on top of the Nike outlet store in Oxford Street on the 17th January for the busy public and mainstream media to see and spread.

 

CROSSBAR CHALLENGE

The brand created a public giveaway challenge which took place on 25 February, with a very simple concept: hit the crossbar from the 18-yard box twice and win a pair of the unreleased shoes in your preferred size. 

They even got French Real Madrid football star Eduardo Camavinga to promote the challenge in a video posted on social media. 

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